In this article, we are going to introduce 20 best email marketing services & software for managing one of your most important direct marketing solutions and getting the best ROI out of it.
It’s worth to say that email marketing is still playing a huge part in the direct marketing area even though social media has gotten too much powerful.
There are hundreds of email marketing software out there which are mostly full-featured and comparable to each other in a lot of matters.
Usually email marketing services offers features like: contacts management & group segmentation, visual drag & drop email designer, email queue automation, not-spam guarantee, track email campaigns & analytics, sending bulk emails, integrated subscribe forms, etc… .
We are going to help you to choose between the best email marketing services for your business purposes.
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Best Email Marketing Services List (Ultimate 2020 Guide)
1- Mailchimp
Mailchimp is one of the most powerful email marketing services for bloggers and small businesses that also comes with a free plan with basic limitation.
Mailchimp comes with some useful features like autoresponders, email tracking analytics, contacts group segmentation and integration with WordPress, Shopify, and other platforms.
According the Mailchimp new efforts on providing advanced features to the industry, they were not that much successful.
One of the strong difference points of Mailchimp is their support system which is provided by live chat and ticketing system.
Mailchimp free plan allows you to send for up to 10,000 emails to 2,000 contacts (subscribers) monthly.
2- HubSpot Marketing Hub
HubSpot is a growth platform that combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customer’s experience across their entire buyer’s journey.
Hubspot offers a visual drag & drop email builder, A/B testing, sending user-timezone-based emails, analytics, Call-To-Actions, etc.
Their marketing zone has already served more than 78,000 customers and HubSpot free plan comes with a lot of features that you can use to achieve your business goals.
3- MailerLite
MailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.
MailerLite would be good for you if your are either a small business, blogger or a beginner to the email marketing era.
It offers features like A/B testing, auto-responders, subscriber management, simple analytics, image library, landing page, contact segmentation, etc.
4- Mailjet
Mailjet has a pretty solid offering, especially when you consider that it’s one of the cheaper newsletter software providers on the market — it even comes with a cool collaboration feature we haven’t seen in other email providers.
It is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails.
Although Mailjet doesn’t support auto-responders, landing pages and image library, it offers features like A/B testing, subscriber & template management, WYSIWYG editor, etc.
5- GetResponse
GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.
GetResponse have features like list automation, spam testing, conversion funnel, landing page, auto responders, image library, template management, mobile optimized emails, etc.
6- Sendinblue
Sendinblue’s email marketing platform was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget.
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads.
If offers features like A/B testing, landing pages, auto responders, mailing list management, analytics, template management, subscriber management, etc.
7- Constant Contact
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.
Constant Contact email marketing software offers features like A/B testing, auto-responders, drip campaigns, event triggered email, mailing list management, image library, etc.
8- Pabbly
Pabbly Email Marketing is an email marketing application that enables you to send bulk emails either by connecting through any external SMTP service or through the inbuilt SMTP.
Pabbly Email Marketing manages all your subscriber’s list, comes with a drag-drop email builder and allows you to set up lots of automation rules for sending emails. It is a perfect solution to manage your entire email marketing. Just create an account, connect with SMTP and you’re all set to send emails.
9- ConvertKit
ConvertKit is an email marketing software for online creators with easy-to-embed, customizable opt-in forms to turn readers into subscribers and a visual automation builder to help you send well-timed, targeted content to those subscribers so you can stay focused on what matters most: growing your online business.
ConvertKit is a relatively new player in the email marketing software market. Their product targets professional bloggers as their goal is “to make email easier and more robust for professional bloggers like you”. Next to bloggers they also target podcasters, course creators and YouTubers.
10- ActiveCampaign
ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.
ActiveCampaign’s category-defining Customer Experience Automation Platform helps 100,000+ businesses in 170 countries meaningfully engage with their customers. The platform gives businesses access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations.
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Read the full comprehensive list on Webnus blog:
This was just a preview of the full 20+ Best Email Marketing Services in 2020. You can read the rest of it on our blog.
