11 Mistakes to Avoid When Sending a Sales Email

Mistakes to Avoid When Sending a Sales Email

Using a Weak Subject Line

  1. Use emojis.
  2. One study showed that emojis in the subject line increased the open rate by up to 50%.
  3. Ask a question (e.g., How happy are you with your current [product/service]?)
  4. Write as you would to a friend.

Misspelling Words

  • Accomodate (accommodate)
  • Acheive (achieve)
  • Seperate (separate)
  • Succesfull (successful)
  • Tomorow or tommorow (tomorrow)
  • Untill (until)

Grammatical Errors

Repeating Words

Mistyping Your Contact Information

Getting the Date Wrong

Sharing an Incorrect Link

Being Vague

  • Use strong, action-oriented verbs.
  • Create a sense of urgency.
  • Repeat the CTA in your copy.

Sending Sales Emails to Unverified Email Addresses

Define Your Value Proposition

Keep it Short & Concise

  • An attention-grabbing headline, making the prospect want to read on.
  • A short introduction, detailing who you are and why you’re writing.
  • Three to four paragraphs describing the benefits of the product or service.
  • A call to action, telling your prospect what you’d like them to do next.
  • (Buy now? Book a sales call?)

Bottom Line



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